It's great to see companies that actually have fun in their business models. The New Belgium brewery company earned a new found respect from us with their Tour de Fat festival.
This was our first one any of us ever attended & we promise this will not be our last. We believe that in order for businesses to survive in this era, you must do somethings out the norm. Promotions for this event couldnt have been better! A festival in Durham NC with stage acts, bicycles & lots of people. The bike parade itself attracted more than 500 people, just think of the exposure that created. Their were plenty of social media activity going on about the event, picture postings & facebook updates. Theirs alot to be learned from these guys. Pay attention...
A company that actually gets it....
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